-
Client: Roto Grip, Agency: AFX
Recognizing the winner of the mutated fingers contest. We decided, P.E.T.F. will champion him as the next spokes person for the Mutant Cell Pearl(a follow up to Roto Grip's controversial Mutant Cell). This gave the fan not only the opportunity to view the campaign but to participate in it at a much larger scale.Advertising, Digital Art, Photography2010 -
Client: Roto Grip, Agency: AFX
We created a faux consumer action group "People for the Ethical Treatment of Fingers" to help bring awareness about Roto Grip's new controversial bowling ball. The focus was to highlight an over the top emotional story about individuals who suffer from the side effects of using the Mutant Cell ball. Since awareness is the first step to prevention, we had fans visit a dummy P.E.T.F. site and developed a contest to have folks share what their mutated hands looked like.Advertising, Digital Art, Photography2010 -
Client: Roto Grip, Agency: AFX
Designed to promote this seasons product line as well as entertain the audience with a comic coloring catalog.Art Direction, Illustration, Design2011 -
Client: Storm & Roto Grip, Agency: AFX
Storm and Roto Grip product line jerseys I've designed.Graphic Design2011 -
Client: Storm, Agency: AFX
Attitude Is Everything is a series of portraits showcasing each pro players attitude personified through their jerseys.Digital Art, Photography, Photo Manipulation2011 -
Client: Roto Grip, Agency: AFX
Dominating the PBA Tour, Wes Malott was crowned (literally) 2009 PBA Player of the Year. Honoring his recent accomplishment and recognizing the ironic tie into the clients brand "King of Them All", we felt the best way to showcase his highly distinguished achievement was by crowning him king...Literally.Photography, Digital Art2010 -
Client: Storm, Agency: AFX
Designed to promote this seasons product line as well as entertain the audience by showcasing the parallel between a ball and car speeding down the lane.Art Direction, Design, Digital Imaging2011
